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Insights
![Customer engagement in social purpose brands](https://static.wixstatic.com/media/568687_372c57a12baa4ea188cfe0ba12e9a85b~mv2.png/v1/fill/w_940,h_529,fp_0.50_0.50,q_95,enc_auto/568687_372c57a12baa4ea188cfe0ba12e9a85b~mv2.webp)
Customer engagement in social purpose brands
What if you knew that you could help make the world a better place simply by purchasing a product or service?
![Do customers care about purpose?](https://static.wixstatic.com/media/568687_d973bd5f69a54e29845a77e50f43d10b~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/568687_d973bd5f69a54e29845a77e50f43d10b~mv2.webp)
Jul 1, 20242 min read
Do customers care about purpose?
Several industry surveys in recent years show that customers increasingly prefer to do business with brands that lead with purpose.
![Aligning with customer values for long-term success](https://static.wixstatic.com/media/568687_8f8257a7315e47b2bb18cd3ec20e8b31~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/568687_8f8257a7315e47b2bb18cd3ec20e8b31~mv2.webp)
Apr 30, 20242 min read
Aligning with customer values for long-term success
The importance of purpose in business has become increasingly evident.
![Customer engagement in social purpose brands](https://static.wixstatic.com/media/568687_372c57a12baa4ea188cfe0ba12e9a85b~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/568687_372c57a12baa4ea188cfe0ba12e9a85b~mv2.webp)
Apr 1, 20242 min read
Customer engagement in social purpose brands
What if you knew that you could help make the world a better place simply by purchasing a product or service?
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