Insights

Customer engagement in social purpose brands

What if you knew that you could help make the world a better place simply by purchasing a product or service?

What type of social purpose brand are you?

Brands are under increasing pressure to align with social issues, a practice known as social purpose branding (SPB).

Do employees care about their company’s social purpose?

If customers expect a brand to be purposeful and authentic in activating its purpose, are employees any different?

Do customers care about purpose?

Several industry surveys in recent years show that customers increasingly prefer to do business with brands that lead with purpose.

Why purpose matters

Purpose matters because complex, global societal challenges won’t solve themselves.

Rethinking the role of business in society

Redefining the corporation's purpose means shifting the focus from solely pursuing profit to creating shared value.

Embracing social purpose for restoring trust in modern corporations

By shifting their focus from solely generating profits to also embracing social purpose, corporations can work towards restoring trust.

The next step for corporate social responsibility

By incorporating social purpose into their strategies, companies can move beyond traditional CSR toward social purpose.

The power of purpose: How businesses can contribute to society

As more businesses adopt purpose-driven approaches, we'll likely see a shift in how organizations balance profit and purpose.

Aligning with customer values for long-term success

The importance of purpose in business has become increasingly evident.

Customer engagement in social purpose brands

What if you knew that you could help make the world a better place simply by purchasing a product or service?