Customer engagement in social purpose brandsWhat if you knew that you could help make the world a better place simply by purchasing a product or service?
Apr 30, 20232 minCUSTOMERSWhy purpose matters: Aligning with customer values for long-term successThe importance of purpose in business has become increasingly evident.
Apr 30, 20232 minCAPITALISM REIMAGINEDFrom profit-driven to purpose-driven: Rethinking the role of business in societyRedefining the corporation's purpose means shifting the focus from solely pursuing profit to creating shared value.